{"id":2305,"date":"2025-08-04T19:50:10","date_gmt":"2025-08-04T17:50:10","guid":{"rendered":"https:\/\/expand-edih.com\/servizio\/generative-ai-in-action-for-smes-tools-and-strategies-to-optimize-work-and-digital-marketing\/"},"modified":"2025-10-29T09:23:49","modified_gmt":"2025-10-29T08:23:49","slug":"generative-ai-in-action-for-smes-tools-and-strategies-to-optimize-work-and-digital-marketing","status":"publish","type":"servizio","link":"https:\/\/expand-edih.com\/en\/servizio\/generative-ai-in-action-for-smes-tools-and-strategies-to-optimize-work-and-digital-marketing\/","title":{"rendered":"Generative AI in Action for SMEs: Tools and Strategies to Optimize Work and Digital Marketing"},"content":{"rendered":"<p>The training course &#8220;Generative AI in Action for SMEs&#8221; is structured in two distinct modules, each lasting 4 hours, designed to provide practical skills on the use of artificial intelligence. The first module, &#8220;AI for Work&#8221;, focuses on the application of AI in daily work, with particular attention to generative AI. Participants will learn how to optimize daily work activities such as email management, meeting summarization and transcription, analysis of complex texts, and presentation creation. Through practical exercises on real cases, they will be able to integrate AI effectively and efficiently.<\/p>\n<p>The second module, &#8220;AI for Marketing&#8221;, explores the potential of Generative Artificial Intelligence technologies in the context of digital marketing strategies. The potential of AI for audience segmentation, personalizing advertising campaigns, optimizing email marketing activities, and creating creative and graphic content will be analyzed. Through practical examples and live exercises, participants will acquire concrete tools to improve the effectiveness of their marketing strategies, integrating advanced AI solutions.<\/p>\n<h5><strong>CONTENT<\/strong><\/h5>\n<p><strong>AI 4 Work Module &#8211; 4h<\/strong><br \/>\nIntroduction to the principles of Artificial Intelligence.<br \/>\nMain generative AI tools.<br \/>\nRole of AI in the work context.<br \/>\nUnderstanding the task pyramid.<br \/>\nThinking AI First.<br \/>\nGolden rules for effective Prompt Engineering.<br \/>\nCopilot and AI tools for daily work.<br \/>\nEmail management, summarization, and response suggestions.<br \/>\nMeeting minute-taking, summarization, and report creation.<br \/>\nQuerying and reviewing complex texts.<br \/>\nGenerating presentations from datasets.<\/p>\n<p><strong>AI 4 Marketing Module \u2013 4h<\/strong><br \/>\nHow to structure an effective editorial plan.<br \/>\nHow to use AI to implement an email marketing campaign.<br \/>\nHow to use AI for creating creative multimedia content.<br \/>\nLive exercises.<br \/>\nDuring the course, live exercises on direct business cases will be initiated.<\/p>\n<h5><strong>LEARNING OUTCOMES<\/strong><\/h5>\n<p>At the end of the training course, participants will be able to:<br \/>\nUnderstand the fundamental concepts of Generative Artificial Intelligence and its strategic role in the daily work context and in Digital Marketing.<br \/>\nStrategically use LLMs to generate complex documents and effective content for marketing.<br \/>\nLearn the basic techniques of Prompt Engineering.<br \/>\nAcquire awareness of the use of Generative Artificial Intelligence tools to optimize and boost productivity in the daily work context.<br \/>\nApply the concepts learned during the exercises by developing AI usage capabilities in business scenarios, identify practical solutions for work and decision-making processes.<br \/>\nUnderstand ethical implications and best practices in the adoption of AI technologies.<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","categoria-servizi":[96,97],"livello":[92],"livello-corso":[98],"tematica":[102],"class_list":["post-2305","servizio","type-servizio","status-publish","hentry","categoria-servizi-training-and-skills-development-2","categoria-servizi-vertical-training-programmes","livello-specialized","livello-corso-practical","tematica-artificial-intelligence"],"acf":[],"_links":{"self":[{"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/servizio\/2305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/servizio"}],"about":[{"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/types\/servizio"}],"version-history":[{"count":3,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/servizio\/2305\/revisions"}],"predecessor-version":[{"id":2967,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/servizio\/2305\/revisions\/2967"}],"wp:attachment":[{"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/media?parent=2305"}],"wp:term":[{"taxonomy":"categoria-servizi","embeddable":true,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/categoria-servizi?post=2305"},{"taxonomy":"livello","embeddable":true,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/livello?post=2305"},{"taxonomy":"livello-corso","embeddable":true,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/livello-corso?post=2305"},{"taxonomy":"tematica","embeddable":true,"href":"https:\/\/expand-edih.com\/en\/wp-json\/wp\/v2\/tematica?post=2305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}