The service provides support to the enterprise in defining a technological development roadmap to integrate digital technologies into business processes. A comprehensive 360-degree business analysis is conducted: analysis of trends in the sector of interest with a focus on available innovation opportunities, main competitors, and the current positioning of the company both in relation to the outlined innovation trends and market leaders. Furthermore, a new business model will be defined to enable innovative scenarios related to the adoption of digital technologies in operations, assessing the impacts on the value chain. At the end, the results of the previously described activities are shared with the client.